by Lexent Design | Architecture, Systems
The Real Business Case for Learnign 3D Rendering Yourself I used to think spending $2,000 to $5,000 monthly on external rendering services was just “the cost of doing business” in architecture. Then I calculated what that actually meant for my practice...
by Lexent Design | Architecture, Digital Programs, Lumion, Revit, Systems
How to Build Professional Rendering Skills Without the Overwhelm I watch talented designers in my network get stuck in the same frustrating cycle every week. They see “Revit experience required” in dream job postings. They watch colleagues with integrated...
by Lexent Design | Architecture, Systems
Why In-House Architectural Visualization Makes Better Business Sense I kept watching good architects in my network get passed over for promotions while their colleagues who knew BIM workflows moved up to project leadership roles. These people had the design talent and...
by Lexent Design | Digital Programs, Systems
My Journey from Vendor Dependency to Creative Independence My profit margins were disappearing into vendor invoices and I’d make a change in one program, then spend hours trying to update everything else and coordinate with my rendering vendor to make sure the...
by Lexent Design | Architecture, Digital Programs, Systems
The Hidden Costs of Rendering Dependencies (And Why It’s Time for a Change) When you have monthly rendering invoices from $50,000 to $100,000 a year going straight to vendor accounts. But what made me lose my mind was how everything worked. Client calls up and...
